Follow Alice has been a remote-working company from day one. Our team of passionate travellers works from different locations around the world, which lets us carefully select the best adventure trips and spend plenty of time in our destination countries. Legally, Follow Alice is incorporated in both the UK and Tanzania, reflecting our global roots and deep connections to Africa.

The name Follow Alice was inspired by Lewis Carroll’s Alice’s Adventures in Wonderland. “Following Alice” is all about embracing curiosity and exploring new places. Alice isn’t a real person — she’s the spirit inside all of us, that little voice encouraging you to take the leap down the rabbit hole and discover the unknown.

For all our trips, at least 70% of the trip price and often much more, stays within the local economy. Follow Alice was built on the idea of connecting travellers and local guides from around the world under one shared adventure. We believe in responsible, environmentally conscious travel that not only protects the places we visit but also directly supports local communities and economies.

Read more: How we approach sustainability and corporate responsibility at Follow Alice

Follow Alice offers both private trips and small group adventures, depending on what suits you best. Private trips give you the flexibility to customise your itinerary and travel with your own group, while our small group departures are perfect for meeting like-minded travellers and enjoying expert guides in a friendly, social setting. Either way, we keep group sizes intimate to ensure a personalised, high-quality experience.